Setting Up A New Ad Manager Account

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If you do not currently have an AdSense and Ad Manager account, or if you have been using someone else’s DFP account, the first step to onboarding your ads will be to sign up for both a Google AdSense and Ad Manager account.

Note: Even if you do not plan on using Google AdSense, Google requires you to be approved for AdSense prior to applying for an Ad Manager account.

Note: Google Ad Manager is the new name for Google DFP. If you already have a DFP account, it is now an Ad Manager account.

What is AdSense?

AdSense is an advertising placement service by Google. You may choose to enable AdSense to place filler advertisements on your website after your exclusive or run-of-site advertisement inventory has been met. These advertisements will essentially take the place of house advertisements. A website publisher can earn money from AdSense if enough site visitors view or click these advertisements.

What is Ad Manager?

Ad Manager is Google’s ad serving platform. It used to be known as DoubleClick for Publishers, or DFP.

Ads will be trafficked to your website through Ad Manager. Ad Manager will track clicks, impressions, and CTR on all ad orders.

Choosing An Email For Your AdSense & Ad Manager Accounts

Your AdSense and Ad Manager accounts must be associated with a Gmail account (if your company uses Gmail for their corporate/business accounts, a work email is considered a Gmail account).

The Rayos Team recommends you use an account accessible by many people, such as contact-us@yoursite.com. You can add more users to Ad Manager once the account is created, but AdSense will only be accessible through the account that was used to apply for it, so avoid using one person’s email account.

Prepare Your Current Site For Application

Please be aware that Google is very stringent in its requirements and will require your current site to be in good order before they approve your application. There are several things you can do prior to applying to assure that you are approved quickly:

  • Google will expect a robust amount of content on your current site; they will look for at least 40 to 50 original posts within the last 90 days. Make sure you are hitting this mark.
  • Make sure you have Privacy Policy and Terms of Use page published on your current site.
  • Make sure an email listed on your Contact Us/About Us page matches with the email you use to apply for AdSense.

Apply for AdSense

  1. Go to Google’s AdSense Signup page.
  2. Fill in the necessary information, including an email from your Contact Us/About Us page. The email you use should be a general/group company address, not a personal one.
  3. Choose business account

Note: The AdSense system may direct you to a way to put a tracking pixel or other link on your current site to validate that you own the site. You will not need to complete this step with your current provider to move forward with the Ad Manager process. You will only need to take this step if you plan on using AdSense.

Apply for Ad Manager

  1. Go to the Google Ad Manager page.
  2. Log in with your AdSense username and password.
  3. Choose Country and Timezone.

Add the Rayos Team as an admin

  1. Go to Admin (top right)
  2. Choose Access & Authorization on the left panel
  3. Add: dfpsupport@gtxcel.com

 

Please follow Google’s instructions carefully in order to avoid rejection and the resubmission process.

Common Issues Applying For AdSense

Below are explanations for common problems you may experience when applying for AdSense and what actions to take depending on the issue you run into. Jump to the section that applies to you.

No live website
No AdSense Credentials
Locked Out
AdSense Rejection
Cannot obtain AdSense account

You do not have a live website to use in the application process

Google requires that the site you are applying for be live on a public url. If your Rayos Platform site is a new site you will need to:

  • Use an existing website’s Ad Manager to run ads to the site until the new site is up and you can apply
  • Apply with another live domain to get approved
  • Put Non Served or static placeholders, until the new site is up and you can apply

You do not have AdSense credentials/forgot your credentials

Google does not allow you to create a new account for a domain that already has an email account associated with it. If someone on your staff who is no longer with you created your account, you will need to figure out what email (gmail) account they used to apply. If you can contact them, you can have them change the email to an email you prefer by following these instructions.

If you only know the email, but do not know the password, you can attempt to reset the password for the account, by following these instructions.

You have been locked out by Google

If you put in your website into the application form and it indicates that domain is banned or disabled, it means someone in your organization has gone through the application process before and either failed to finish the application or violated a Google Rule. You can try to appeal, however, note Google is notoriously slow to change their mind. If you need to go this route, pursue it vigorously at the beginning of the project.

You have submitted an application to AdSense but have been rejected

First reconfirm that your current website follows best practices listed on our application guidelines. If so, review more detailed information and suggestions:

2 Dozen Reasons Your AdSense Application Keeps getting Rejected

My application was disapproved. What do I do now?

If you have tried all options and cannot get a Google AdSense Account

  • You can apply with another domain/website your company administers
  • You can run ads in the same account as an already existing DFP account
  • You can discuss other services with the Rayos Onboarding Team