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Developing An Overall SEO Strategy

Overview Developing an overall SEO strategy for you site that generates robust and productive search traffic, multiple page views and repeat viewers is an effort that requires pre-panning and then attention and focus on a daily basis.  The key aspects of your SEO plans are: A deep understanding your content based on ongoing research on your current search traffic A…

Why Don’t I Rank Higher On This Search?

When someone searches for a term or phrase using Google or other search engines, how your site ranks in the results depends on both your site content and an overall concept called domain authority, a concept that describes how important your website is in relation to other websites. Your ability to influence your rank on a specific search is dependent on…

What Makes A Featured Image Special?

Overview A common (non-GTxcel) WordPress behavior is to use the first image in the article as a “featured image” when displaying links to the article. However, the first image in the article may not be the most appropriate image to use if it is not the right aspect ratio or because another image makes more sense as the “featured image”….

Forms, Polls, Voting, Surveys & Contests

Rayos uses the Gravity Forms plugin as a tool to create forms including polls, surveys, voting forms, contest entries, and contact forms. The plugin allows users to create forms from the simple to the advanced.  Features such as conditional logic, complex formatting, hidden fields, and dynamic data may require some level of HTML and programming knowledge. If you want to make a form…